MSc in Strategic Marketing equips you with the advanced knowledge and skills to become a successful marketing leader of the future. It is an intensive full-time programme where marketing fundamentals intersect with the latest in technology and innovation, and where marketing science is blended with data-driven decision making for business. The programme covers the full marketing spectrum from marketing strategy, communications and branding to market research, digital marketing, social media marketing, and big data marketing analytics.
Who is it for
- Recent graduates who want to boost their academic credentials and prepare for their first professional role in marketing.
- Marketing professionals looking to enhance their knowledge and skills and progress their career.
- Individuals who are seeking to gain an in-depth understanding of marketing strategy, embracing their analytical and consulting skills.
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